Interesting article. It's no wonder guys are flocking to LOS for brides when you look at what their alternatives at home are. Grim, very, very grim best describes the situation for most guys over 40, and it isn't a whole lot better fro the 30-somethings, if they are not very handsome and/or wildly successful themselves.
The one thing in the article that I couldn't understand was this:
"There's this 'lad' culture with the ladies in UK these days."
What does that mean?

Does it mean the ladies are all chasing the younger men? OR does it mean that the ladies act like men?

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LOS is warm, soft, smooth, and brown.