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I also think many hotels prefer bookings from booking agencies, you should be surprised to know how many people booking room and then dont show up or enquiry but never confirm their bookings. So this can be lot of work for small hotels. Thats why prepaid booking or deposit is so common today, less hassle for all people involved.
I can see from the statistics on Phuket-Info.com that just ~20% of all bookings is confirmed and paid for. (Of about 2000 enquiries during the last year)
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