Quote:
Originally Posted by JayBee
Never thought of that, as they are open 24/7 most everywhere, so they would have called it 24-7, na?
I figured it was a marketing ploy, i.e., 7 and 11 are the winning numbers when you take your first throw in a craps game, so it makes them sound like a winner! Positive spin/subconscious association. And, of course, it rhymes, so it is very catchy and easy to remember, sticks in your head.
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From the seven eleven web page
"In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week."