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I've been wondering myself for some time how the hotels view the internet bookings that they get. It must fill the hotel for them, but usually at seriously reduced rates and they will make far less out of these bookings.
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During low season I only book a few nights at a hotel to make sure that I like it. If I like the hotel and decide to stay, I check with the front desk and I have always been told that I can keep the same room but that I should book online because I can get a cheaper rate than what the hotel can give me. So as far as my experiences have gone, the hotels don't mind the interenet bookings at all, could be different during high season, and I wouldn't want to risk the hotel filling up with people during high season and being out of a room.