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Beer Chang is owned by the richest man in Thailand, Khun Charoeng (or Chaloen), richer than Taksin. I the last few years he built a big new brewery in Khon Kaen, even bigger than the original Interbrew brewery in Louvain, Belgium). He is also involved in Beer Lao if I am correct.
Carlsberg was brewed in his breweries in Thailand, but then Carlsberg offended him (about 1½-2 years ago). So he said that he had no place to brew Carlsberg anymore. Since then you don't see Carlsberg in Thailand anymore.
Sponsoring Everton is sponsoring the concurent of Liverpool, which has as sponsor...? Carlsberg. And a lot of people in Thailand follow the English football competition on TV, so Beer Chang is advertised in Thailand also.
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