Happy endings are not given in the same places they are given.
Here's the best place I have had a traditional massage: Nikki's Massage on Nanai Rd, Patong Beach, just below the SunHill Hotel. Ask for Puang. She is the best IMHO.
There's a string of good massage places located 'under' the football stadium place opposite Karon beach (southern end) ... really close to Kata. Really good & the right price.